What is brand copy style?

A brand copy style demonstrates how your content should be crafted to reinforce your brand image. Brand copy style should include a short example of content that follows your brand’s tone of voice and grammatical selections such as exclamation points and bullet points.

Here are a few examples of brand copy styles:

• Mejuri: Carefree. Adding these eye-catching hues to your stack shows you have a fun side. You don’t take life too seriously, which draws people in. Hello, social butterfly!

• Mailchimp:  Do it all with Mailchimp. Bring your audience data, marketing channels, and insights together so you can work on reaching your goals faster—all from a single platform. Every big idea starts with a small step forward.

• Rivian: Vehicles made for the planet. Whether it’s taking families on new adventures or helping fleets electrify at scale, our vehicles all share a common goal — preserving the natural world for generations to come.

• Away: A new way to travel outside. At Away, we believe that the more we travel, the better we all become. That’s why we partner with organizations to create equitable access to the transformative benefits of travel.

• Parachute: Fall in love with light, luxurious linen. Made with love by the world’s best. From expert Portuguese craftspeople to a fourth-generation American mattress maker – our manufacturers craft our home essentials using only the finest materials.