What is a brand tone of voice?
Edited
A brand tone of voice is how your brand communicates with your audience by using specific words and grammatical styles that personify your image. Brand tone of voice helps share the personality and feelings that you want your community to associate with your brand.
Here are a few examples of brand tone of voices:
Slack: Neutral and direct
Mejuri: Playful and chatty
Fitbit: Encouraging and inspirational
Southwest: Loving and joyful
Red Bull: Rebellious and cool