What is a brand positioning statement?

Edited 5 months ago

A brand positioning statement illustrates what your brand does, who your brand targets as a customer and the benefits provided by your brand. Brand positioning statements clarify the audience that you want to stand by your brand and how your unique product offering is designed to solve their pain points better than others in the market.

Here are a few examples of brand positioning statements:

  • Apple: Apple provides cutting edge technology for tech-savvy consumers who want the top of the line laptops, computers, and mobile devices. Apple promotes inclusion and accessibility for all and takes responsibility for its employees in addition to committing itself to sourcing the highest quality materials and products.

  • Chipotle: Chipotle provides premium, real ingredients for customers looking for delicious food that’s ethically sourced and freshly prepared. Chipotle’s dedication to cultivating a better world by cutting out GMOs and providing responsibly raised food sets them apart in the food industry.

  • Amazon: For consumers who want to purchase a wide range of products online with quick delivery, Amazon provides a one-stop online shopping site. Amazon sets itself apart from other online retailers with its customer obsession, passion for innovation, and commitment to operational excellence.

  • Thrive Market: Thrive Market is an online, membership-based market making the highest quality, healthy and sustainable products available for every budget, lifestyle, and geography.

  • Beautycounter: One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, and educate—that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.