What is a brand mission statement?
Edited
A brand mission statement defines your purpose and shares the direction that your brand lives by. Brand mission statements should describe how you plan to contribute in the most impactful way possible, while also staying true to your core values.
Here are a few examples of brand mission statements:
Asana: To help humanity thrive by enabling the world’s teams to work together effortlessly.
Life is Good: To spread the power of optimism.
Sweetgreen: To inspire healthier communities by connecting people to real food.
Tesla: To accelerate the world's transition to sustainable energy.
TED: Spread ideas.