What is a brand purpose?
Edited
A brand purpose is the fundamental reason why a brand exists beyond making a profit. It is a statement or a belief that defines a brand's reason for being and its unique contribution to society. A brand purpose is not just about what a company sells, but also about the values, beliefs, and principles.
Here are a few examples of brand purpose:
Patagonia: We're in business to save our home planet.
Nike: To bring inspiration and innovation to every athlete in the world.
Coca-Cola: To refresh the world in mind, body, and spirit, and inspire moments of optimism and happiness.
TOMS: With every product you purchase, TOMS will help a person in need.
Microsoft: To empower every person and every organization on the planet to achieve more.