Why is Ethos focused on Brand Showrooms instead of being a DAM replacement for Dropbox and Google Drive?

Ethos helps brand professionals to create a valuable brand that is communicated effectively with their target market. Brand professionals are responsible for creating the Brand Showrooms. Ethos also helps marketing professionals create a source of leads for sales that will convert into customers. Marketing professionals create the branded content across the entire marketing funnel by referencing the Brand Showrooms. Ethos lastly helps sales professionals who share and request the right branded content to share with leads and customers.

As you can see we believe that this entire workflow starts with the Brand Showrooms, and we wanted to make a platform that really makes Brand Showrooms look beautiful and easy to use. We saw a gap created by traditional DAMs that are focused on sales and marketing content and decided to focus on Brand Showrooms for the long-term benefit of a company.